Facebook Ads are incredibly versatile. Understanding how to take full advantage of such a multifaceted and far-reaching platform will allow you to target almost any audience with ease. The potential for customisation is unparalleled. Here are some tips to help you optimize your Facebook Ads.

Create multiple versions of your ad copy 

Facebook has a function called Dynamic Creative, which allows you to add up to five headlines, descriptions and images to your ad. The function then combines these in different permutations with different CTAs and works out which one’s working best.

Create several sets of ad copy. Write a handful of headlines and bodies that cohere well together. Each set should focus on a different primary message, address an alternative pain point and be penned in a distinct style and tone.

Create a lookalike audience using high-value customers

All businesses have clients who are higher-value than others, either because they’re loyal or because they’re big spenders. You can use this knowledge within your Facebook Ads strategy by creating a custom audience of only your highest-value consumers. This will help connect you to those members of your cold audience who are most similar to your high-value clients.

Always prioritise mobile-first content

Content tailored to desktop won’t always translate well to mobile —but the opposite isn’t true. In other words, content created with mobile in mind will generally translate just fine on a desktop. Therefore, always tailor your ads to mobile; that way, you’re more likely to reach an audience you’re currently struggling to get seen by.

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