5 ingredients to beat Facebook's algorithm

29 September 2020

Maintaining healthy organic reach for any Facebook page has been the challenge of 2020 for page admins. There’s nothing we can do to change Facebook algorithms but there are ways to improve the chance of people seeing our posts.

So what can you do to get the most eyes on your Facebook content?

Here are 5 ingredients to beat Facebook’s algorithm :

Go Live! Live video is everywhere and it’s only going to become more popular in our opinion. Facebook Live is a perfect way of grabbing the attention of people who have liked your page. It allows you to answer customer questions, hear what they think about your product or service and let them know your news.

Tag other businesses. When you ‘tag’ or ‘mention’ another business on Facebook you are inviting them to share and engage with your content. Consider partner businesses that you want your audience to know about and consider a cross promotion that shows off the best of your businesses.

Use emojis. When used sparingly emojis can have a positive effect on your post reach and engagement. Buffer found that using emoticons increases comments by 33% which is great but they also found that they get liked 57% more often than posts without emojis.

Eye catching photos. When you are taking photos of your business be sure to show it in the best light. Use a smartphone that takes clear HD images. Feature your staff, happy, smiling and enjoying their work. Give a ‘behind the scenes’ look at your business which might surprise your audience.

Regularly check your page insights for posts that have performed well organically and then pay to boost those posts. If people have reacted positively to your content you want many more potential customers to see it. Your boost doesn’t have to be huge. Five pounds spent getting the post in the newsfeed of your target demographic can have a hugely positive impact.


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