Tips for better newsletters

07 August 2020

Newsletters can be a great way to market to your customers/potential customers. Here are some tips to help you create newsletters that people read:

Write a Great Subject Line

Subject lines have the power to make or break your email marketing campaigns. It’s the first thing that your consumers see and decide whether to click it or not. Here are some things you can do to make sure your subject lines are clickable:

  • Make subject lines mobile-friendly
  • Make your subject line catchy
  • Use emojis

Brand Your Emails

Ideally, your email newsletter is going to look like it’s part of your brand. In other words, you’ll include your logo, and may also include the same photo or avatar you use across social media. That’ll help recipients recognize you, which boosts trust, and therefore engagement.

For subscribers, consistency is key, so don’t switch email newsletter design templates randomly. Instead, use the same template for the same type of email so they know what to expect, can become familiar with it, and even look forward to it.

Set the Mood With Color

Color’s an important aspect of any email newsletter design. That’s because color:

  • Helps with brand recognition
  • Is aesthetically pleasing
  • Can influence purchases

Though you’ll want to be true to your brand, you can use color to set the mood. So, while your logo will stay the same, you might use seasonal images within the body of your newsletter. This can help your subscribers buy into the emotions associated with particular colors.


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