Tips for your hospitality business' brand presence

21 July 2020

A professionally created hotel video will help your business gain credibility in the marketplace. Video content won’t just help you tell your story, but it also allows your potential customers to get a feel for your hotel’s facilities and services before they book a room on your website.

Here are some tips for your hospitality business' video marketing:

Have a great intro

The hotel industry relies on effective videos to promote their services to the prospective customers on the Web. A brief intro is the most essential part of your video as you will want to capture your viewers’ attention from the second they watch it. Remember to keep your intro direct and short. It must tell the viewer everything about your hotel while at the same time set the tone for the rest of your content. By incorporating an intro video into your website’s homepage, you will be able to successfully grab your visitors’ attention.

Make your video stand out

If you want to create a unique video, you must first highlight all the unique features of your hotel. Your business has a rich story behind it and you must emit this through your video. Find out what makes your business stand out from others and emphasize on that. Only then will you be able to find your tone and uniqueness. Whether your tone is inspiring, passionate, or serious, you need to think of all the characteristics that make your particular hotel different from all the ones in your location and portray these in a positive tone of voice on your video.

Add value to your video

Adding value to your hotel video doesn’t mean creating a sales pitch that’s all about your brand. You should think of video marketing as an opportunity for adding value at every stage of the potential customer’s online journey. While you might think that it’s easy to produce a great hotel marketing video without much pre-planning, in reality, you could end up with a low-quality content that will only harm your brand. It is, therefore, important to start with a script to keep your filming crew on track and your viewers engaged.


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