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What Are Facebook Ads and Boosted Posts?

With over 2 billion active users, Facebook presents an unparalleled opportunity for businesses to connect with targeted audiences. To make the most of Facebook's extensive reach, advertisers must understand the platform's two main paid advertising options: Facebook ads and Facebook boosted posts.

Facebook ads and boosted posts have become indispensable marketing tools for businesses and organizations of all sizes. With over 2 billion monthly active users, Facebook offers an unparalleled platform to connect with target audiences online.

In this blog post, we'll explain exactly what Facebook ads and boosted posts are, how they work.Whether you're new to Facebook marketing or looking to improve your existing efforts, this post will help you better understand these two powerful Facebook advertising options. With the right knowledge and strategy, Facebook ads and boosted posts can help take your business to the next level.

Read on to learn how to tap into the advertising power of the world's largest social network.

What are Boosted Posts ?

The boosted posts in the page’s timeline are the posts that you can make more visible in front of your audience by paying a certain amount. The posts on your facebook page are boosted in order to reach a wider audience within the followers of the brand or and those who are not engaged with the brand.

The boosted posts on facebook is an easier method to increase the reach of the posts and the page. The reach can be in the form of reaction, comments, shares or even the engagement of the media used in the posts.The boosted posts are most likely to be shared by the audience who are following the brand which helps in reaching out to more new audiences as well.

The placement of posts boosted in facebook is the same as of the facebook ads. You can boost an existing post on your Page's timeline in just a few steps.There are 3 major things that you have to mention before boosting your posts.

  • Who you want to reach?: You'll select an audience that represents the people you wish to connect with.
  • Your budget: You will specify how much you want to spend during your campaign.
  • How long you want to run the campaign: When you click Boost post now and your ad is accepted, people in your target audience will begin to see it for the time you've specified.
Boosted posts are still considered advertisements since they require a budget to be shared with a larger audience. This is the primary distinction between boosted posts and Meta ads created using ads Manager. As a result, your boosted post will appear as an ad on your bill.

What are Facebook ads?

Facebook advertisements use a little more traditional style of marketing. Facebook advertising can appear in many different formats on the Facebook, Instagram, and Messenger platforms. Even though boosted posts act as ads, facebook ads are created using meta ads manager.

In contrast, meta ads can be optimized for app installs, website conversions, video views, shop orders, and more. Depending on the kind of advertisement, they can also be posted on Facebook, Messenger, Instagram, and Meta Audience Network.

Facebook advertisements work on a similar principle to traditional forms of advertising. It aims to increase awareness by using algorithms to determine which consumers are most likely to be interested in specific products. In comparison to a boosted post, the advertising company will often be less involved and will depend more on the advertisement itself to spark attention. This could be accomplished through links to products or services through the media.

Goals of Facebook Ads

  • Choose multiple ad locations: When you boost a post, you can choose whether or not to display your ad on Instagram as well as the Facebook mobile and desktop Feeds. Meta advertisements also allow you to choose placements in Facebook Feed side ads, Messenger ads, Instagram Stories, Facebook Instant Articles, and Meta Audience Network.
  • Use specific ad objective: Early selection of an ad objective will enable you to concentrate on determining which type of campaign best fits current company goals. Boosted posts let you to focus on website clicks, Page interaction, and local business promotions, but the extensive advertisements system in ads Manager allows you to select targets such as leads, app promotion, and sales. The ad Manager mobile app allows you to create and manage ads as well.
  • Maintain creative control: Ads Manager allows you to create Meta ads that are tailored to your specific goals. Create carousel advertisements with precise descriptions and a call-to-action button to encourage more of your target audience to take action. These are just some of the formatting and creative choices in Ads Manager that aren't accessible when boosting a post from your Page.
  • Use advanced targeting capabilities: Boosting posts allows you to tailor your ads based on interests, age, and gender. By doing this, you may connect with people who are probably interested in your company. With meta advertisements, you may build lookalike audiences, overlapping audience groups, and more with more sophisticated features.

Key Differences Between Facebook Ads and Boosted Posts

Facebook Ads Boosted Posts
Use different kinds of media (pictures, videos, infographics, etc.) Promotes the post you made on Facebook.
Aims to attract new consumers by promoting the brand. Aims to maintain consumers and increase engagement.
Rarely shared Adds new customers by sharing.
Uses Facebook algorithms to reach targeted audiences selected by a brand. Promotes current posts to individuals who are more engaged with the brand.
Present the brand like a business. Attempts to involve the brand in a larger community.

End Note

In conclusion, boosted posts and Facebook advertisements may both be used in a well-rounded social media marketing strategy, with each serving a unique purpose in accomplishing the overall marketing goals. Businesses may successfully engage with their ideal clients and manage the ever-changing Facebook advertising market by utilizing the advantages of both approaches. It's important for businesses to keep aware of these advertising techniques as the social media environment changes so they can adjust and prosper in the dynamic digital marketplace.

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