Compared to other social media platforms, Instagram is heavily reliant on how your feed actually looks. Here are a  few tips to make your feed look a little more aesthetic:

Choose a consistent
color scheme 

A color scheme helps to set the “mood” of your feed. It determines what your business stands for. When you prioritize color schemes for your account, it serves different purposes like maintaining brand perception, showing what your brand represents, or your brand colors.

To achieve this, there are few things that you can do: stick to your brand colors, use the same filters for all of your posts and be consistent with your lighting when you take photos.

Have a theme 

Similar to keeping a consistent color scheme, you also need to choose a theme to focus on. A theme is also more than just a subject matter - it can also involve staying true to certain composition guidelines.

When you stick to a theme, it helps to nurture the audience that you already have and also helps you build a good follower base.

Design for the grid

You can use a full image and split into half and post it in a way that the image looks like a full picture on the grid. When you post only half an image, it builds a little anticipation amongst the audience, making your audience curious enough to follow along as the whole cover is slowly constructed.

Tip: You can use apps like Pic Splitter, Tile Pic, or Instagrid to create tiles from your existing pictures.

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