Do this to stand out on social media

06 October 2020

On Facebook, Instagram and Twitter, make sure the right kind of customer has the best chance of finding you.


  • Look through the settings tab and fill in all the information about your business. Include your address, number, email and website.
  • Fill in the ‘Our Story’ section to give people a few paragraphs to read about how your business got started.
  • Use a clear image of your logo as your Page’s profile photo, then use the cover photo to display the exterior of your business.
  • Use a good photo of your product or service if your company is mainly online.
  • Set up instant replies to make sure your messages don’t go unanswered.
  • Set aside some money from your marketing budget to promote posts that are performing well.


  • Be a knowledgeable voice within your industry on Twitter. This will help you stand out as a company that isn’t always trying to sell, sell, sell.
  • Engage with business partners and past customers.
  • Interact with your local community and be seen to be supporting causes that make where you live a better place to enjoy life!

Instagram Stories

  • Varied and well taken photos and videos are important for your feed, but so is a more light hearted and ‘in the moment’ kind of content for Instagram stories that disappear after 24 hours – unless you add them to highlights.
  • Be aware that this is one platform where regular posting is vital to stay top of mind to your followers and potential customers.

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