Over 300 million people use Instagram to share their photos, videos, and stories every single day. Knowing how to use the platform to engage your followers and convert them to your customers is a must. Here are some actionable steps to use the platform better as a business:

Create an Instagram Business profile

When converting to a Business profile, you’ll be able to include additional information about your business on your profile. For example, you’ll be able to add a phone number, an email address and your business’ physical address.

Use a recognizable profile image

When it comes to choosing a profile picture, it’s important for people to instantly recognize it when they visit your Instagram profile. For most businesses, this means choosing one of the following options:

• Logo
• Logomark (the logo, minus any words)
• Mascot

Pay attention to your color palette

Some of the most successful Instagram accounts tend to use a selective color palette for their photos, helping them to create a distinct style. Having a certain color palette helps create a mood for your instagram profile.

Respond to comments on your posts

Responding to comments is a great way to build a strong community on Instagram. If someone takes the time to share their thoughts with you, it’s important to respond back to them and show that you’re listening.

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