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IME Group is one of the most recognized brands among Nepali diaspora. A leading multinational conglomerate with a diverse portfolio spanning financial services, energy, travel, technology, hospitality and more, IME Group seeks to create and sustain a long term positive impact on the overall Nepali economy and society as a whole. Few of the companies that it is most popular for are IME Remit, Global IME Bank and Chandragiri Hills.
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As we set out to create a unified website and content strategy for the multifaceted IME Group conglomerate, we faced the considerable challenge of finding a common voice that aptly represented their diverse operations. Despite shared passions for innovation, sustainability, and community, IME Group's previous website struggled to convey a consistent vision that accurately encapsulated the company. With copious existing materials across formats but no aligned mission, IME Group's impressive range had outgrown their ability to showcase their story cohesively.
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Our primary obstacles were structuring the website to highlight IME Group's strengths and business ventures in an intuitive flow, and compiling decades of communication into a strategic, reinforcing narrative. While the diversity of companies under IME Group's umbrella posed a complex undertaking, we embraced these challenges as opportunities to help the organization better convey their remarkable journey under one aligned brand. By leveraging our website and content strategy expertise, we aimed to showcase the unified heartbeat of this multifaceted conglomerate.
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To bring unified messaging to such a diverse conglomerate, our strategy involved consolidating and streamlining IME Group's extensive existing materials, and establishing its flow in the web design to tell their story.
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First, our Communication Strategist conducted a comprehensive audit of IME Group's vast existing content across print, digital, audio-visual and interview formats. This unearthed decades of multimedia assets. We identified strategic narratives to translate their vision cohesively across the website.
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Our Content Writer distilled these insights into copy aligned with IME Group's brand identity. Our Video Editor curated media assets to reinforce the core messaging pillars. Together, our communication team transformed copious materials into a streamlined narrative. |
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Through thoughtful information architecture, we structured the website to organize IME Group's operations into an intuitive flow. Rich visuals and videos came together to illustrate the breadth of their impressive journey under a consolidated voice.
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To bring this cohesive messaging to life digitally, our Web Developer built a robust platform. The Creative Head designed a unified visual system. Our UI/UX Designers optimized information architecture and workflows for intuitive navigation that maintained flexibility to showcase IME Group's range.
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With thoughtful site structure and architecture, we created a consolidated yet dynamic website. This showcases IME Group's strengths and business ventures in an organized flow. The Project Manager empowered seamless collaboration for timely delivery. The end result is a website experience that establishes a unified IME Group voice while highlighting the unique value of its diverse companies. |
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After three months of extensive collaboration, IME Group's new website launched—consolidating their multifaceted story into a seamless digital destination. Strategic messaging and design flow together to represent their diverse operations under one voice. Audiences can now easily explore IME Group's impressive journey, from past successes to future ventures, through thoughtfully organized content. The renewed website embodies flexible storytelling, showcasing the company's breadth as one cohesive narrative. |
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