Project Overview
We worked with the Nepal Tourism Board and Lumbini Development Trust to rebrand, Lumbini, the birthplace of the Buddha. In close coordination with the Buddhist Circuit Tourism Promotion Committee, we engaged all relevant stakeholders to recreate the logo, tagline, murals and collaterals for Lumbini, and the greater Lumbini area. Inspired by the brahmi lipi font inscribed on the Ashoka pillar, we created a new font with the English alphabet to depict “Lumbini'' and provided NTB & LDT with a complete brand guideline for Lumbini.