A homepage without a goal is like a hotel lobby with no reception desk: elegant, maybe even beautiful, but confusing. What do you want visitors to do first: book a room, schedule a consultation, or request a quote? If you haven’t defined it, your visitors won’t guess.

The Fix: Decide on your primary conversion goal. Every section of your homepage should support it, whether that’s through a booking button, a form submission, or a bold value proposition that points people in the right direction.

A premium school can’t expect parents to apply if the “Apply Now” button is hidden in a corner. Likewise, a travel agency shouldn’t make “Book Now” feel like a scavenger hunt. Without clear, compelling CTAs, visitors will wander off.

The Fix: Keep CTAs visible, action-oriented, and consistent. Use strong verbs (“Get a Quote,” “Book Your Stay,” “Download Brochure”) and place them where eyes naturally land above the fold, at the end of key sections, and in your navigation.

Some businesses treat their homepage like a storage unit, every award, service, press mention, and offer crammed into one space. The result? Overload. Visitors don’t know where to look, so they leave.

The Fix: Think of your homepage as a gateway, not a warehouse. Highlight your most important offerings, then guide users to deeper pages like Services, Case Studies, or Contact.

Many homepages fall into the trap of self-centered copy: “We are the best,” “We have decades of experience,” “We offer cutting-edge solutions.” That’s great—but what does it mean for the visitor?

The Fix: Write like you’re speaking directly to your customer. Focus on outcomes: how you make their life easier, save them money, or help them succeed. For example, instead of “We design websites,” try “Your brand deserves a website that keeps customers coming back.”

A homepage that can’t be found might as well not exist. Many businesses skip the basics, optimized titles, meta descriptions, headings, and keywords—leaving search engines confused.

The Fix: Research keywords your audience uses (like “luxury hotel in Kathmandu” or “construction company Nepal”). Use them naturally in your headings, body text, and metadata. Pair this with a clean site structure and alt text for images, and a mobile-first design to ensure your site performs seamlessly on all devices.

Few things kill conversions faster than a homepage that takes forever to load. For upscale brands, a laggy site is more than inconvenient—it undermines credibility. If you can’t deliver speed online, how can customers trust your offline service?

The Fix: Compress images, enable caching, use a reliable host, and test regularly with tools like GTmetrix or Google PageSpeed Insights. A difference of even two seconds can mean losing half your visitors.

Accessibility isn’t just about compliance; it’s about inclusivity. If your homepage is unreadable for someone with low vision or impossible to navigate without a mouse, you’re shutting out potential customers.

The Fix: Use high-contrast colors, add alt text, structure content with headings, and ensure full keyboard navigation. Test with accessibility checkers. It shows you care about all your customers.

Imagine running a hotel without knowing how many guests check in each night. That’s what a homepage without analytics looks like. You won’t know if people bounce, click, or convert—and you can’t fix what you don’t measure.

The Fix: Set up analytics tools like Google Analytics or Hotjar. Track bounce rates, conversion paths, and user behavior. Even better: run A/B tests on headlines, CTAs, and layouts to see what actually works.

Trust is fragile. If your homepage lacks visible security signals—like HTTPS, cookie consent, or a clear privacy policy—visitors may hesitate before sharing data or making a purchase.

The Fix: Secure your site with SSL, add compliance features (GDPR banners, clear policies), and display trust badges where relevant.

Even if your services are top-notch, an outdated homepage design signals otherwise. Customers looking for premium website design and development experiences expect your digital presence to match the quality you deliver offline.

The Fix: Invest in a modern, consistent design that aligns with your brand identity. Use professional photography, updated typography, and a visual hierarchy that makes content easy to scan. For examples of how we create professionally designed websites that combine aesthetics with functionality, check out our portfolio of website projects.

Ever walked into a building where the signs lead nowhere? That’s what poor navigation feels like. Visitors should never wonder, “Where do I click next?”

The Fix: I Stick to 5–7 main navigation items, use descriptive labels (“Services,” “Gallery,” “Contact”), and avoid jargon. Include breadcrumbs or a search bar if your site has a lot of content.

Cramming every possible detail onto your homepage is like handing a guest a 200-page catalog when they ask for your menu. People want clarity, not clutter.

The Fix: Keep copy concise. Use headings, bullets, and whitespace to guide the eye. Focus on what’s most important, then invite visitors to learn more deeply in the site.

Not every visitor is ready to commit. If your homepage doesn’t offer stepping stones—like downloadable guides, free consultations, or newsletters—you lose the chance to nurture leads.

The Fix: Add low-commitment offers. For example, a travel agency might offer a free “Top 10 Treks in Nepal” guide in exchange for an email. That email can later fuel your marketing funnel.

If you still want to know more about how to plan complete website that actually converts is here for you.

Think of your homepage as the best salesperson you never hired. It works 24/7, greeting visitors, answering questions, and nudging them toward conversion. But like any salesperson, it needs training, clear goals, the right words, and the right tools to perform.

Avoiding these 13 mistakes won’t just improve your website; it will improve your bottom line. You’ll lower bounce rates, increase conversions, and create a digital presence that matches the premium experience you deliver offline.

At CnC, we help businesses in Nepal and beyond turn underperforming websites into powerful growth engines. From custom website and app development to branding and UX design, we build solutions that blend technology, strategy, and creativity tailored to your audience.

If your homepage isn’t pulling its weight, maybe it’s time for a rethink. And we’d love to help.