An eCommerce website is an online platform where businesses sell products or services directly to customers over the internet. Unlike a traditional store, it allows users to browse products, compare prices, read reviews, and complete purchases anytime, anywhere.

There are different types of eCommerce websites:

• B2C (Business-to-Consumer) – The most common model, where businesses sell directly to individual customers. Examples: Amazon, ASOS.
• B2B (Business-to-Business) – Companies sell products or services to other businesses. Examples: Alibaba, ThomasNet.
• C2C (Consumer-to-Consumer) – Individuals sell to other individuals, often through a marketplace. Examples: eBay, Etsy.
• D2C (Direct-to-Consumer) – Brands sell their products directly to customers, bypassing third-party retailers. Examples: Allbirds, Warby Parker.

Modern eCommerce websites go beyond simple product listings. They integrate secure payment gateways, personalized recommendations, wishlists, live chat support, and smooth checkout processes to enhance user experience.

These platforms have set the benchmark in global online shopping. They combine design, technology, logistics, and user experience to lead their markets.

Amazon is the world’s largest online marketplace, generating over $500 billion in annual revenue in 2024. It dominates in North America, Europe, and many Asian markets. Amazon’s success comes from its massive product selection, fast shipping (including same-day delivery in some regions), personalized recommendations, and customer-first policies like easy returns.

Key Features:

• Extensive product listings across categories
• One-click checkout and mobile optimization
• Amazon Prime subscription with free shipping and exclusive deals
• Reviews and Q&A for better buying decisions

Alibaba Group is one of the world’s most influential eCommerce ecosystems, especially in Asia. It includes multiple platforms such as Alibaba.com (B2B), Taobao (C2C), Tmall (B2C), and international retail sites like AliExpress and Lazada, making it a multi‑faceted global player.

In recent fiscal reporting, Alibaba recorded approximately ¥941 billion (~$130 billion) in annual revenue, with its Chinese eCommerce operations contributing the largest share. It is estimated to serve over 1.3 billion annual active consumers worldwide, underlining its massive user base.

Key features that make Alibaba a leader include:

• Diverse marketplace models (B2B, B2C, C2C)
• Integration with global logistics and payment systems
• Strong seller network and scalable commerce infrastructure

Walmart isn’t just a retail giant—it’s a prime example of how technology enhances the shopping experience.

Key eCommerce functionalities in Walmart’s digital platform include:

• Omnichannel integration: Online orders sync with in-store inventory for pickup or delivery.
• Advanced product search and filters: Customers can quickly find items by category, price, or brand.
• Personalized recommendations: Suggests products based on browsing and purchase history.
• An OKR-based view to connect work with measurable outcomes.
• Secure checkout with multiple payment options: Supports credit cards, PayPal, Walmart Pay, and digital wallets.
• Mobile-first design: Optimized for apps and responsive web experiences, ensuring smooth navigation and fast load times.

eBay is a pioneer in C2C (consumer-to-consumer) eCommerce, and its platform demonstrates how robust functionality can support millions of buyers and sellers worldwide.

Key eCommerce functionalities in eBay:

• Auction and fixed-price listings: Supports both bidding and direct purchase, enabling flexible selling options.
• Advanced search and filtering: Buyers can filter by price, location, seller rating, or condition of the product.
• Integrated payment gateways: PayPal, credit/debit cards, and other secure options streamline checkout.
• Seller dashboards and inventory management: Tools for tracking orders, analytics, and communication with buyers.
• Mobile-first design: Fully responsive web and app experience with push notifications for bids, offers, and promotions.

Implementing ecommerce features like these can increase engagement, conversions, and customer trust.

AliExpress is a global B2C and C2C marketplace operated by Alibaba, connecting international buyers with sellers in China and other countries. Its website and app are designed to handle high traffic, cross-border transactions, and multiple product categories. This makes it a strong example for businesses looking to scale eCommerce operations.

Key eCommerce functionalities in AliExpress:

• Multi-currency and multi-language support: Enables seamless international shopping.
• Advanced product search and recommendations: AI-powered suggestions based on browsing and purchase history.
• Secure checkout and payment options: Supports credit cards, PayPal, and AliPay for global transactions.
• Order tracking and logistics integration: Real-time shipment updates with partnerships with global carriers.
• Mobile app optimization: Smooth navigation, push notifications, and personalized deals for mobile shoppers.

Rakuten, often called the “Amazon of Japan,” is a leading B2C eCommerce platform with a strong emphasis on loyalty programs and integrated digital services. Its website and mobile app combine shopping, payments, and rewards to create a seamless experience for users.

Key eCommerce functionalities in Rakuten:

• Rakuten Super Points: Loyalty program integrated across purchases to encourage repeat buying.
• Personalized product recommendations: AI-driven suggestions based on user behavior and purchase history.
• Mobile-optimized interface: Smooth navigation, app-exclusive deals, and push notifications.
• Secure checkout: Supports credit cards, Rakuten Pay, and other local payment options.
• Seller dashboards and inventory tools: Enables merchants to manage products, track orders, and respond to customer inquiries efficiently.

Target’s eCommerce platform combines retail convenience with advanced digital functionality, creating a seamless experience for both desktop and mobile shoppers. Its website and app are designed to support high traffic, personalized shopping, and flexible delivery options.

Key eCommerce functionalities in Target:

• Omnichannel integration: Customers can shop online, pick up in-store, or use same-day delivery.
• Personalized product recommendations: AI-driven suggestions based on browsing and purchase history.
• Robust search and filtering options: Allows users to quickly find products by category, price, or brand.
• Secure checkout: Supports multiple payment methods, including credit/debit cards, digital wallets, and gift cards.
• Mobile-first design: Optimized app experience with push notifications for deals, order updates, and promotions.

Mercado Libre is the leading eCommerce platform in Latin America, often compared to eBay for its marketplace model. Its website and mobile app focus on regional logistics, secure payments, and localized user experiences to serve millions of buyers and sellers across the continent.

Key eCommerce functionalities in Mercado Libre:

• Integrated payment system (Mercado Pago): Secure transactions for both buyers and sellers.
• Advanced search and product filtering: Users can search by category, price, seller reputation, or location.
• Real-time order tracking: Provides visibility on shipments and delivery status.
• Mobile-first interface: Smooth, app-optimized experience with push notifications and personalized promotions.
• Seller dashboards and analytics: Enables vendors to manage listings, track performance, and communicate with buyers.

ASOS is a global fashion eCommerce platform known for its mobile-first design, personalized shopping experience, and seamless app functionality. Its website and app cater to millions of fashion-conscious users, combining product discovery, style recommendations, and efficient checkout processes.

Key eCommerce functionalities in ASOS:

• Personalized product recommendations: AI-driven suggestions based on browsing and purchase behavior.
• Advanced search and filtering: Users can sort by size, color, price, brand, or style.
• Mobile app optimization: Smooth navigation, push notifications for new arrivals, sales, and promotions.
• Secure and flexible checkout: Supports multiple payment options including credit/debit cards, PayPal, and Apple Pay.
• Customer engagement tools: Wishlist, saved items, reviews, and style guides to enhance shopping experience.

Best Buy is a leading electronics retailer that combines a robust eCommerce website with a feature-rich mobile app. Its platform emphasizes product discovery, technical details, and seamless checkout, catering to tech-savvy customers who value convenience and information.

Key eCommerce functionalities in Best Buy:

• Detailed product pages: Includes specifications, reviews, Q&A, and comparison tools.
• Advanced search and filtering: Users can filter by brand, price, features, and availability.
• Omnichannel shopping: Options for home delivery, in-store pickup, and curbside pickup.
• Secure and flexible checkout: Multiple payment options including credit/debit cards, PayPal, and financing plans.
• Mobile app features: Push notifications for promotions, product restocks, and personalized recommendations.

For businesses looking to develop an eCommerce website or app, these top ecommerce sites illustrate the importance of rich product information, seamless multi-channel shopping, and mobile-first design. Implementing these functionalities helps build trust, improves conversion rates, and enhances the overall customer experience.

Nepal’s eCommerce landscape has grown rapidly, with local platforms innovating to meet the demands of online shoppers. These sites combine user-friendly design, secure payments, and reliable logistics, similar to global giants, but tailored to the Nepali market.

Daraz was founded in 2012 in Pakistan and later expanded to Nepal, Bangladesh, Sri Lanka, and Myanmar. It is now owned by the Alibaba Group, which brings international eCommerce expertise to its operations.

Daraz is Nepal’s largest online marketplace, offering electronics, fashion, home appliances, and lifestyle products. It connects millions of customers with local and international sellers, acting as a one-stop platform for diverse shopping needs.

eCommerce Platform Features:

• Advanced search and filters: Quickly find products by category, brand, or price.
• Secure payments: Supports e-wallets, credit/debit cards, and cash-on-delivery.
• Mobile-first design and push notifications: Keeps users updated on promotions and order status.
• Order tracking and logistics integration: Provides real-time updates on delivery.

SastoDeal was founded in 2011 in Nepal as one of the earliest local online marketplaces. It emerged to serve Nepali customers with affordable products and convenient online shopping solutions.

SastoDeal focuses on electronics, home appliances, gadgets, and lifestyle products. It offers curated deals and provides a platform for local sellers to reach online consumers across Nepal.

eCommerce Platform Features:

• Intuitive category navigation: Users can easily browse products by category and subcategory for faster discovery.
• Discounts and flash sales: Time-bound offers and deals are integrated into the homepage and app interface to boost engagement.
• Secure checkout: Supports multiple Nepali payment options such as eSewa, Khalti, and bank cards.
• Mobile responsiveness: A smooth experience on both website and mobile app, making shopping easy on the go.

Hamrobazar was founded in 2005 in Nepal by Prabal Saakha, Pranav Shrestha, and Pranay Shrestha as Nepal’s first major online classifieds platform.

Hamrobazar enables both C2C and B2C transactions, allowing individuals and businesses to list items for sale, including electronics, vehicles, real estate, and household goods. It has become a cornerstone of Nepal’s online marketplace ecosystem.

eCommerce Platform Features:

• User-generated listings: Sellers can easily upload products with images, descriptions, and prices. Search and filters: Buyers can sort by location, category, price, or condition.
• In-app messaging: Buyers and sellers can communicate directly for negotiation or inquiries.
• Mobile-first design: Both website and mobile app offer smooth navigation and notifications for new listings.

Gyapu Marketplace is a Nepal-based eCommerce platform founded in 2020 during the COVID-19 pandemic by Gyanendra Khadka and Bigyan Shrestha. It was created to support online shopping in Nepal and promote Nepali products, with ambitions to grow into a broader South Asian market.

The platform gained traction quickly by offering wide product variety, competitive pricing, and delivery services, especially during the lockdown period when traditional retail was disrupted. Over time, Gyapu expanded its offerings across 50+ product categories and thousands of SKUs, including fashion, gadgets, home goods, and more.

eCommerce Platform Features:

• Multi-category product discovery: Users can browse electronics, fashion, groceries, beauty, home appliances, and more within a single unified interface.
• Multiple payment options: Supports Nepali digital wallets and bank cards, cash-on-delivery, and standard card payments.
• Streamlined checkout experience: Simple cart flow designed for quick purchases with minimal friction.
• Order tracking and delivery: Real-time delivery updates help customers stay informed from checkout to doorstep fulfillment.
• Mobile and web optimization: Intended for both mobile app and responsive web usage, ensuring smooth navigation and search filtering across devices

Mero Shopping was founded in 2013 in Nepal as one of the country’s early eCommerce platforms catering to general consumer needs, including electronics, home appliances, and lifestyle products.

Mero Shopping positions itself as a one‑stop online store for Nepali customers looking for a wide range of products—from gadgets and fashion to kitchen appliances and accessories. It aims to make online shopping accessible, reliable, and convenient for users across Nepal.

eCommerce Platform Features:

• User‑friendly interface: Clear category navigation and robust product search help users quickly find what they need.
• Secure payments: Supports multiple payment options including eSewa, Khalti, and bank cards for smooth checkout.
• Order tracking: Customers receive real‑time delivery updates and notifications.
• Mobile‑optimized experience: A responsive website and app ensure seamless browsing on smartphones and tablets.

BhatBhateni Online is the digital arm of BhatBhateni Supermarket, Nepal’s largest retail chain, which was founded in 1984. The online platform was launched in 2017 to extend the supermarket’s reach to digital consumers.

BhatBhateni Online focuses on groceries, household items, electronics, and lifestyle products, providing customers with the convenience of shopping from home while leveraging the brand trust and inventory of its physical stores.

eCommerce Platform Features:

• Product catalog and categories: Offers detailed listings across groceries, fashion, electronics, and household items.
• Flexible delivery options: Home delivery and click-and-collect from nearby stores.
• Secure checkout: Supports multiple payment options including eSewa, Khalti, ConnectIPS, and cards.
• Mobile-first design: Smooth navigation and app notifications for deals and order updates.

SmartDoko was founded in 2016 in Nepal as an eCommerce platform specializing in electronics, gadgets, and lifestyle products.

SmartDoko aims to provide Nepali consumers with affordable electronics and tech products, bridging the gap between online convenience and in-store shopping. Its platform focuses on quick delivery, product variety, and reliable service.

eCommerce Platform Features:

• Product categorization and search: Helps users quickly locate gadgets, appliances, and lifestyle products.
• Promotions and deals: Flash sales, discounts, and seasonal offers integrated into both app and website.
• Secure payments: Supports Nepali digital wallets, bank cards, and cash-on-delivery.
• Mobile-first design: Optimized app and responsive website with push notifications for deals and order updates.

OkDam was founded in 2017 in Nepal as an online grocery and essentials platform aimed at providing convenient digital shopping solutions to local customers.

OkDam specializes in electronics, clothes, furniture, kitchen, and home appliances, catering to busy Nepali consumers who prefer home delivery. Its platform emphasizes speed, reliability, and accessibility for all users.

eCommerce Platform Features:

• Category-based browsing and search: Users can quickly find products across electronics, clothes, furniture, kitchen, and home appliances.
• Flexible payment options: Supports e-wallets, bank cards, and cash-on-delivery for convenience.
• Order tracking and delivery notifications: Provides real-time updates for customer orders.
• Mobile-optimized interface: Smooth browsing experience on both app and website, with push notifications for promotions and deliveries.

Muncha.com traces its roots back to Muncha House, one of Nepal’s earliest department stores founded in the 1920s at Balkumari, Ason. The company ventured into online retail in 2000, launching munchahouse.com to serve customers; especially Nepalese living abroad .

Muncha has long been recognized in Nepalese eCommerce for gifting and online shopping, particularly for non-resident Nepalis (NRNs) sending presents for birthdays, anniversaries, festivals, and other special occasions. Today, its platform offers a diverse mix of gifts, premium beverages, cakes, flowers, household items, and more, combining tradition with modern digital retail.

eCommerce Platform Features:

• Curated gift collections & product variety: Categories for occasions, festivals, and personal celebrations — from sweets and cakes to spirits and floral arrangements.
• Streamlined browsing & search: Clear category navigation and search filters help users find items quickly.
• Secure checkout with multiple payment options: Supports iPay, VISA, MasterCard, and cash-on-delivery for flexible payments.
• Delivery services: Nationwide shipping with tracking updates and specialized handling for delicate gifts.
• Mobile and web accessibility: Designed for both desktop and mobile users with responsive layout and clear visuals.

Thulo.com was founded in 2005 in Nepal as one of the country’s earliest online classifieds and eCommerce platforms.

Thulo.com serves as a C2C and B2C marketplace, connecting buyers and sellers for a wide range of products including electronics, vehicles, real estate, and household items. It is well-known for its community-driven approach and extensive local reach.

eCommerce Platform Features:

• User-generated listings: Sellers can easily upload products with images, descriptions, and prices.
• Search and filtering: Buyers can filter by location, category, and price for efficient browsing.
• Mobile app and notifications: Smooth navigation on mobile with alerts for new listings and updates.
• Secure transactions: Integration with payment gateways and options for safe cash-on-delivery.

Jijivisha is a Nepal‑based fashion eCommerce brand rooted in traditional craftsmanship and sustainable design. It was created by Shavona Shrestha to bring Nepal’s handloom heritage and artisanal fashion to both local and global audiences.

The name itself reflects a “deep desire to live life fully,” and every product is crafted by skilled local artisans using traditional handloom weaving, natural dyeing, and couture‑level techniques.

eCommerce Platform Features:

• Story‑driven product presentation: Each item includes rich narrative details about artisans, materials, and crafting process.
• Mobile‑optimized shopping: The website ensures smooth navigation on phones and tablets, critical for engaging modern shoppers.
• Secure online checkout: Standard payment options for global customers with secure card processing.
• Visual merchandising: High‑quality imagery and curated collections enhance product discovery and emotional connection.

By developing Jijivisha’s custom eCommerce website, CnC enabled the brand to combine cultural storytelling, artisan-focused content, and a mobile-first, visually engaging platform.

The eCommerce landscape in Nepal is evolving rapidly, but it still differs significantly from global markets in terms of features, user behavior, and infrastructure. Understanding these differences is key when planning to develop an eCommerce website or app.

1. Market Size and Reach

Global platforms like Amazon and Alibaba serve hundreds of millions of users worldwide, with sophisticated backend systems to handle massive traffic and transactions.

Nepalese platforms such as Daraz and Gyapu operate in a smaller market, but they cater to a rapidly growing online audience. Scalability remains important, but traffic volumes are lower, allowing for more tailored experiences.

2. Consumer Behavior

Global shoppers expect fast delivery, multiple payment options, and AI-driven recommendations. Mobile apps often drive the majority of sales.

Nepali consumers value cash-on-delivery, local payment gateways (eSewa, Khalti), and reliable delivery in urban and semi-urban areas. Mobile-first design is essential since smartphones dominate internet access.

3. Delivery and Logistics

Global giants have advanced logistics networks, warehouse automation, and international shipping integrations.

Nepalese eCommerce sites focus on last-mile delivery, partner with local couriers, and integrate real-time order tracking to enhance customer trust.

4. Popular Product Categories

Global sites: Electronics, fashion, home goods, luxury items, and subscription services.

Nepalese sites: Electronics, fashion, groceries, and local artisan products. Many platforms integrate community or marketplace sellers to expand product offerings.

Choosing the right eCommerce platform depends on your goals and audience. For buyers, it’s important to prioritize sites with trustworthy payment options, reliable delivery, and mobile-friendly experiences that align with their shopping needs.

Sellers should focus on marketplaces that provide robust seller tools, analytics, inventory management, and promotional features, as these help streamline operations and boost sales. Businesses planning to develop a new eCommerce website or app must emphasize custom functionality, mobile optimization, and seamless user experience, while integrating secure payment gateways, order tracking, and backend tools for smooth operations.

Combining global best practices with local market adaptations ensures maximum reach and usability. At CnC, we help businesses build custom eCommerce website, such as Jijivisha, that merge storytelling, immersive UX, and scalable functionality. This approach allows brands to deliver meaningful digital shopping experiences, drive engagement, and achieve sustainable business growth.