4 hacks to improve your instagram engagement

01 September 2020
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Take High-Quality Photos

Instagram is a highly visual social media platform. It is home to virtually all types of images—from selfies to travel photos to product shots of virtually every product you can think of. If you want to stand out from the competition, you have to post high-quality images. It's non-negotiable. This can be easily achieved if you hire a pro photographer, and this is exactly what most established brands practice.

Use Relevant and Local Hashtags

Hashtags make your post discoverable. The more you use them, the more exposure your post will receive. Instagram limits users to 30 hashtags per post (in captions, stories, or comments), so you’ll have to find the popular and relevant hashtags related to your post. Avoid using hashtags that have nothing to do with your brand or your image; this can feel like spam and can turn people away from your account.

Share User-Generated Content

User-Generated Content (UGC) is content created by individuals outside of the organization or business. It’s authentic and created by your fans. Sharing UGC is a great way to reinforce the community around your brand, increase engagement, and get more likes. Plus, when you share content from real customers enjoying and using your products, it makes it easier for potential followers or customers to see themselves doing the same. That’s a win-win.

Find Your Best Time to Post

Finding the best time to post has proven to be more relevant as it was in the past as it is now. You should always post at the optimum time when followers are glued to their phones. Take a look at the best times to post on Instagram by industry, and start scheduling your posts at these times to see the results.

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