Before you build a website for multiple locations, it helps to understand how your business is structured. This makes it easier to choose the right design and content approach.

Branches vs Franchises

Branches are fully owned by one company and follow the same brand rules. Franchises are run by different owners who still follow the main brand guidelines. Knowing which one you are helps you decide how much freedom each location page should have.

Branding Consistency and Local Reputation

Your brand should look and feel the same across all locations. At the same time, each branch should feel local. Customers want to see familiar places, local staff, and city-specific details.

Why Multi-Location Websites Need Their Own Strategy

A website for many branches is more complex than a single-location site. It needs a structure that keeps information organised, helps Google understand every location, makes it easy for users to find the closest branch, and grows with your business.

Once you understand your business model, plan how your website will be organised. This structure is important because it supports your current locations and makes it easy to add new ones later.

A future-proof structure keeps your pages organised, helps Google understand each branch, and avoids the need for a full redesign every time you expand.

Subfolders (example.com/kathmandu/)

This is the simplest option for most businesses. It keeps all branches under one domain and is strong for SEO.

Subdomains (kathmandu.example.com)

Useful if each location needs more independence. Franchises often choose this option.

Multisite frameworks

Good for businesses with different languages or teams that manage content separately.

Dedicated microsites

Best for large brands where each location acts almost like a mini brand. This requires more resources but offers the most freedom.

Choose your structure based on your resources, how independent each location is, how you want your brand to appear online, and your long-term SEO goals.

Each location page is like a mini homepage. It should contain the information users look for right away.

Each location page should include:

• Name, address, and phone number (NAP)

• Google Maps location

• Opening hours

• Services offered at that branch

• Photos of the location

• Customer reviews

• Clear contact buttons

To make the page easy to use, keep the layout simple and the content clear. Use clean headings, short paragraphs, and unique content for each branch. Well-structured local pages also help you generate more qualified leads from your website by making it easier for nearby users to find the exact branch and service they need.

Internal links help users and Google move easily through your website. Helpful links like See all locations, Nearby branches, and Related services can be used to improve both user experience and search visibility.

Once the basics are in place, add local touches that make each page feel real and relatable.

We can practice this by adding Hyper-Local Content, like photos of the actual branch's local landmarks, community events, and city-specific examples.

This helps customers connect more with the location.

Show Local Staff and Offers

Introduce branch managers or team members, highlight location-based offers, and share city-specific reviews. These small additions build trust quickly.

Use Personalisation Tools

You can use features that show the nearest branch or city-specific messages. These tools make the website feel more helpful and relevant.

Local SEO is essential for multi-location websites. It helps each branch appear in searches made by people in that area.

Research Keywords for Each City

Search habits change from city to city. Look for location-based terms like:

• hotel in Pokhara lakeside
• travel agency Kathmandu Thamel
• construction company Lalitpur

Create Localised Content

Each location page should have unique descriptions, examples, and reviews. Avoid copying the same text across branches.

Use Schema Markup

Add LocalBusiness schema for each branch and Organisation schema for your main brand. This helps Google understand your setup.

Optimise Google Business Profiles

Each branch needs its own profile with accurate NAP, photos, updated hours, and reviews. This improves visibility on Maps and local search.

Submit Pages to Google Search Console

Add location pages to your sitemap and submit them so Google can find them quickly.

Build Consistent Local Citations

Keep NAP information the same across directories, listings, and social platforms.

Technical SEO makes sure your website works smoothly and is easy for Google to read.

Add Structured Data

Use the LocalBusiness schema for each branch and the Organisation schema for your brand.

Make It Mobile-Friendly

Location pages should look good and load well on phones. Keep text readable and buttons easy to tap.

Improve Page Speed

Compress images, reduce heavy scripts, and use caching to keep your site fast.

Avoid Duplicate Content

Each branch should have unique photos, descriptions, and details.

Check Crawlability

Make sure your sitemap includes all locations, your URLs are clean, and no important pages are blocked.

Backlinks help each location build trust online. Try to earn links from local blogs, directories, community pages, and nearby businesses. Guest posts, partnerships, and small PR activities can bring strong, local links. Try to get location-matched links, like Pokhara branches receiving links from Pokhara-based sites.

Your website should guide visitors to take action. Use clear, location-specific CTAs such as “Call Kathmandu Branch” or “Book Pokhara Room.” Make sure forms go to the correct branch. Use analytics to see which pages and buttons work best, and ensure each branch responds quickly to inquiries.

A multi-location website needs regular updates. Refresh photos, offers, reviews, and event details. Keep NAP consistent across all platforms. Review analytics to see how each branch is doing, and make sure all pages follow your brand standards.

If you are rebuilding your site, review URLs and redirects, remove duplicates, check schema, update your sitemap, and test the new design on a staging site before launching. This helps protect your search traffic.

A well-designed multi-location website gives every branch a strong online presence while keeping your brand unified. With the right structure, clear local SEO, and a consistent design, your website becomes easier to manage, easier for customers to use, and more visible across all cities.

This approach outperforms single-location sites because it reaches more people, supports user needs better, and helps search engines understand your business clearly. With a smart strategy, your website becomes a powerful tool that supports your growth across every location.