Lumbini: Nepal Tourism Board & Lumbini Development Trust

Lumbini, the birthplace of the Buddha, holds profound spiritual and cultural significance. We partnered with the Nepal Tourism Board, Lumbini Development Trust, and the Buddhist Circuit Tourism Promotion Committee to reimagine how this sacred site is represented to the world.

Our Approach

Inspired by the ancient Brahmi script on the Ashoka Pillar, we designed a custom wordmark and typeface that blends heritage with clarity. The new identity system extends across logos, murals, and guidelines, creating a unified visual language that respects Lumbini’s sanctity while appealing to global audiences.

Result

A cohesive, timeless brand that honors Lumbini’s spiritual legacy and strengthens its global presence, a design rooted in heritage, crafted for the future.